Why change
El Cerrito deserves better than more of the same.
El Cerrito is a wonderful place to call home, but our city government has lost its way. Too often, City Hall makes decisions first and hears from residents later. Budgets get balanced by dipping into reserves or asking families to pay more, instead of managing what we already have. And while neighboring cities attract new shops and restaurants, too many of our storefronts sit empty.
Last year, thousands of our neighbors made their voices heard, pushing back against Measure C, a poorly drafted tax that put City Hall's priorities ahead of what residents wanted. That moment proved something important: the people of El Cerrito are paying attention, and they are ready for a city government that pays attention back.
That's the change we're working for: a city that listens to its residents before decisions are made, not after. A city that prioritizes investments in quality of life, from parks, senior services, and public safety to the new businesses that can bring our commercial districts back to life. And a city that practices responsible financial management, funding the basics before the wish list.
Two seats are up this fall. You have two votes. Vote Kimberly White and Wally Nowinski.